Company culture has become an increasingly important factor in business’ relationship with both future employees and potential clients. The behind-the-scenes operations of a company and how they treat their workers influences how outsiders feel about the brand and interact with it. If you’ve managed to foster a thriving company culture, here are five ways to capitalize on it in your marketing strategy.
- Highlight Your Employees
A good company culture is focused on the humans it employs first and foremost, so it makes sense that you would highlight them when you’re marketing your company culture. Focusing on your employees can showcase the human element of your business.
- Show Off Your Hiring Process
This method is particularly effective for recruiting, but it can also be advantageous for attracting potential clients. Your hiring practice should ideally match your employees with roles where they’ll be happy and effective, and you should showcase how you keep your teams connected and collaborating. Personal anecdotes go a long way in this section; ask employees how the hiring process was for them and what they love about their jobs.
- Showcase Your Differences
A unique corporate culture is a great marketing tool, but only if people know how different it actually is from your competitors. If you value giving your employees space to grow and think outside of the box instead of the classic cubicle culture, be sure to showcase that in your marketing.
- Prove it
Actions speak louder than words – people are going to know if you’re promoting values that you aren’t actually enacting, so it’s important to prove that your company culture is effective and genuine through every action the company takes. If you promote positive connections and teamwork, then your company’s actions should always reflect those values.
- Produce Media Focused on Your Culture
Increasingly, companies are using blogs and podcasts to show off their company culture and attract new customers. These types of media allow people to get to know your team on a more personal level, and it really showcases the type of company culture you’ve fostered.