As the Internet continues to expand and bring endless waves of information to huge audiences, brand imaging has become essential to a company’s success. A customer’s view of your brand directly impacts their decision to purchase from you, as well as their reviews and what they tell their friends about it. A poor brand image can severely harm your sales, to the point where some companies never recover from bad publicity. Here are four strategies to improve your brand’s credibility.
- Keep an Eye on the Trends
In the dawn of the digital age, a lot of businesses went under because they failed to adapt to the changing digital landscape – Blockbuster Video and certain game rental stores come to mind. Trends are an important indicator of where an industry is going, and failure to adopt them fast enough can lead to customers viewing your brand as outdated or unwilling to change for the better.
- Have an Ear to the Ground
Not every complaint about your brand is going to be hand-delivered to your customer service department – more often than not, unsatisfied customers will air their grievances on social media, to their friends and family, or on online review forums before they make formal complaints to the company. Having a finger on the pulse of your customer’s opinions of you can help you address problems before they spread, and it might even give you valuable data that you wouldn’t have gotten otherwise.
- Keep an Eye on Your Website’s Metrics
Websites are everything in the new digital marketplace – an attractive and functional website is key to reaching more customers and increasing your brand’s credibility. If your website is outdated or difficult to use, the best-case scenario is that customers just refuse to use it; the worst-case scenario is that they mock your website online, and it becomes a viral meme that you might not be able to recover from. Invest in your website and ensure it’s as beautiful and seamless as possible.